Tuesday, August 19, 2008

Have you heard about the Mojave experiment?


When I first heard about this, I couldn't think about anything but the Matrix ("Do you know what's the Matrix?") or the "Dharma initiative" from Lost. Well, it has nothing to do with either of them. Basically it is just another commercial of Microsoft for the notorious Windows Vista.






So what's it all about? Microsoft claims to have done the following experiment: They interviewed more than a hundred non-Vista users that have heard about Vista and did not like what they heard. They were asked to grade Vista (giving an overall 4.4 grade on average). Then they were shown "the next Microsoft OS" codenamed "Mojave". Most of them were very impressed and liked what they saw and gave the overall 8.5 grade on average. It was then they were told that actually what they saw was Vista and nothing else.






I said Microsoft claims this. I am not accusing Microsoft of anything, but it is still a commercial and probably not a lot more. You can see for yourself in http://www.mojaveexperiment.com/




And now the punch line – looking at the website and at all the screens shown (as seen above) does again make me think about "the Dharma initiative" – so maybe there is more here than meets the eye?!?







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